Hi, I'm Sandra!

I’m a globe-trotting freelance content creator and content marketing specialist, calling Slovenia my first and London my second home, having lived and worked between the two for the past 6 years.

My career journey started with a beauty and lifestyle blog I launched while at university. Over the years, my love for content creation, social media and makeup kept growing, so after graduating from the University of Ljubljana with a BA in English Language and Literature, I went on to obtain Make-up Designory’s world-renowned certificate in professional make-up artistry too. I then worked as a make-up artist, continued to blog, started an adjacent YouTube channel and even launched my very own cosmetics online store.

The content creation and social media side of my projects was what always made me most excited, so to kick start my career in the field and make another one of my life-long dreams come true, I moved to London, where I quickly scored an internship at Flipside PR, a beauty, health and lifestyle PR agency. Soon after, the internship turned into a full-time position. As a social media and press assistant, I was in charge of creating social media content and managing social media platforms for clients such as essence cosmetics, Vitage, M2, RevitaLash, Boody and Courthouse Clinics. For essence cosmetics I also took over blogger outreach.

Two years later, I joined Life & Beauty Limited as an online content producer. I worked alongside Amelia Liana, a beauty, fashion and lifestyle influencer with an audience of half a million. My day-to-day tasks included writing blog articles for amelialiana.com, filming a and video editing for the Amelia Liana YouTube channel, product and fashion photography, and social media management. While transferring from one agent to another, I also helped the influencer arranging brand partnerships and communicating with PR agencies.

After four years in London, I decided to move back to Slovenia, where I now work as a freelance content marketing specialist. I help businesses create valuable and visually pleasing social-first content that engages customers and increases sales. My current/recent clients include Outfit7, Gardenia and Nomago.

When I’m not helping businesses ace the online game or exploring the world with a camera in my hand, you can find me working on my own (now travel and lifestyle) blog and YouTube channel or hanging out with my adorable doggos Billy and Benji. Probably while eating avocado toast and listening to the same three acoustic songs on repeat.


Wanna chat about a potential collaboration or just ask me a question? Drop me an e-mail to info@sandrapotisek.com.